Multimedia Networks and Communication

Sun Yi Open: all the leaders, experts, Good morning! Today I report to you entitled “Integration of network integration experience”, the theme of mobile multimedia applications, as mobile, Unicom And telecommunications industry consolidation in the last month after the operation with full-service capabilities, we mentioned both mobile operators and fixed operators are full-service carriers, today talked about the integration of the network may have been raised many years, and today is mainly from the perspective of experience about integration, but also on how each operator to provide relevant solutions that meet the mobile, fixed and traditional areas of application.

If introduced today is divided into three parts: first, the video business development. Last year I attended one of this General Assembly last year, they also talked about the fusion, we learned from the perspective of industry chain, operators of fixed and mobile convergence, while including the Internet companies, including terminal manufacturers, including media companies, and overseas operators, the actual on both upstream and downstream industry chain between the cross-access, Internet companies like Yahoo, the terminal company is typical Apple, not only do the terminal, but also into the content area, and media companies are now many foreign media companies have already taken, or P2P otherwise, enter the IP-based areas of field operations, the integration of video services, we have the appropriate access, but in the end user is able to grasp with the blurring of the distinction, in fact the most important end, that is customer-oriented, integrated experience, that end-users, the experience should be consistent, there will be a detailed unfolding of the back. According to the needs of users actually Huawei Analysis of heterogeneous media competition, audience fragmentation, basically meet the long tail of video media, mass media no longer exists, the user, interactive media, personalized media to meet the needs of users. We are talking about technological progress is the basis for integration, the emergence of the field in the fixed network ADSL, fixed IP in the field inside the traditional to the audience, we are talking about both P2P and download or other online broadcast, etc., in the mobile HSPA, Wifi as a wireless key access, from the global development standpoint, Wimax Wireless broadband access should be the future of mobile streaming media support, the media must be two-way mobile streaming media. Single-line business network, from a business point of view involved, said the network, from a business point of view how the integration of business services to provide a unified user experience, business network is to provide a flexible business approach based on the industry’s most popular business SDP distribution of the brand to the user the ability to provide integrated services.

Technological progress and finally, the terminal and the chip area of rapid development, more and more intelligent terminal, network more and more flat, for the users, to the appropriate terminals to provide more sophisticated features, including Mobile , PC and traditional TV, they give users a more consistent experience. Domestic operators actually tried a lot of video services, there is no concerted efforts, including video services mentioned here IPTV , CDN, video surveillance, video telephony, video conferencing, streaming media, mobile multimedia, these businesses now see that we may all experience, but it is a separate area, audience and user base that is inconsistent , no association is independent of a variety of business development, user equipment is also more complicated and difficult to scale, including the operators of this scale, including economies of scale and scope of user groups. Multiple video platforms developed independently, the standard is not unified, interoperability is more difficult areas of the fixed network IPTV, mobile streaming media field, has a full-service capabilities, we are talking about traditional business operators have to provide how to communicate, to expand the user base, lower their costs, and this is what we are talking about the future development. Unified operations and service experience is difficult, and repeated to build operational capacity, which are now a number of practical problems encountered. Overseas carriers should be said in this regard than we do, ahead of a bundle of ways including the use of business, integration of the business experience of the way, here two examples, one of Hong Kong PCCW, one FT, do quad-play , including the user mobile phone, Fixed telephone As well as IPTV and video phone, the user, can provide the same services, electronic program menu, the user first senses. Direct business, the user is not the same, there is an extended problem.