A mobile platform is the operating system that controls a mobile device – similar in principle to an operating system such as Linux or Windows that controls a desktop computer or laptop. However, they are currently somewhat simpler, and deal more with the wireless versions of broadband and local connectivity, mobile multimedia formats, and different input methods.

3Cinteractive uses its platform, SwitchBlade, to distribute simple applications like voting and polling, and more complex interaction with live radio and TV events.

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